FieldGroup SEO

Law Firms

AI search for law firms, run end-to-end by a senior-led team.

The FieldGroup methodology applied to professional services. The playbook is tuned to attorney search behavior, state bar advertising rules, and the citation dynamics of publications like JD Supra, Law360, and Above the Law during onboarding. The team covers content, technical SEO, and citation intelligence for mid-to-large law firms and enterprise-level legal brands.

What we do for law firms

Services

  • 01

    AI visibility audit across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews

  • 02

    Practice-area content strategy for personal injury, family, criminal, corporate, IP, and estate planning

  • 03

    State bar advertising compliance review on every external publication

  • 04

    Thought leadership placement to legal publications relevant to your practice areas

  • 05

    Citation tracking with quarterly performance reports

Who we help

Built for law firms with these shapes.

Mid-to-large law firms that want AI search handled end-to-end

Managing partners who want senior strategic attention, not a junior account manager

Firms competing against AmLaw 100 marketing budgets and willing to invest at a premium tier

Selected case studies

Recent law firms work.

Case study

Mid-sized personal injury firm, Texas

Over 6 months, captured a material month-over-month lift in AI citation rate across ChatGPT and Perplexity for the firm's priority practice-area queries, with a meaningful increase in qualified consultation requests. Specific attribution figures are under client NDA.

Case study

Family law practice, Southwest US

Achieved visibility in Google AI Overviews across the majority of the firm's target queries within two quarters. Consultation requests attributed to organic AI channels grew substantially. Specific attribution figures are under client NDA.

Pricing

Monthly retainer range.

3-month retainer minimum. Onboarding diagnostic included.

Monthly retainer

$15,000 to $25,000

per month, 3-month minimum with onboarding diagnostic included

Request a proposal

Response within one business day.

FAQ

Common questions.

Do you understand state bar advertising rules?+

Yes. Every external-facing publication runs through a compliance review keyed to your firm's home state bar rules. We document our reasoning so your compliance team can sign off quickly.

How does the engagement work?+

Engagement starts with a scoped onboarding diagnostic included in the retainer. A senior strategist plus a dedicated team covering content, technical SEO, and citation intelligence runs the plan end-to-end, with quarterly executive reviews.

What's the minimum commitment?+

3-month retainer minimum. The onboarding diagnostic is included and kicks off the engagement.